Welcome Home! In partnership with Hill’s Pet Nutrition. January 1-12 free adoptions for adults 6 months and up, $50 adoptions for puppies/kittens under 6 months. Plus, each adoption comes with a coupon for Hill’s Science Diet Pet Food! Adoption special is valid at the Dallas Animal Care Center, Ellis County Animal Care Center, and in Foster.
THE Myron K. Martin Clinic is open for spay and neuter surgeries for dogs and cats. Make an appointment today.
Save lives today with a gift that will go straight to work protecting and caring for animals throughout North Texas.
Volunteer and make every day special for the animals in our shelters. Give your time and heart based on your schedule and interests.
Adoption drive to extend the impact of the Hill’s Pet Nutrition & Pasadena Humane float in the 2025 Rose Parade®
DALLAS — The SPCA of Texas is proud to announce that it has been chosen as a Hill’s Food, Shelter & Love shelter, to collaborate with Hill’s Pet Nutrition (Hill’s), a leading partner in animal welfare. The first “Welcome Home” adoption drive this January will help shelter pets find loving homes. Hill’s will partner with participating shelters nationwide and contribute up to $130,000 to offset adoption costs.
The campaign kicks off with a “Welcome Home” float in the 2025 Rose Parade® presented by Honda, a collaboration with long-term shelter partner Pasadena Humane. The float depicts the ‘best day ever’ for pets that are welcomed home on adoption day, celebrating the joy and companionship pets bring to our lives.
“Adoption is life-changing for shelter pets, which is why we are excited to launch our ‘Welcome Home’ initiative,” said Dr. Karen Shenoy, US Chief Veterinary Officer at Hill’s Pet Nutrition. “This campaign is designed to support shelters and break down barriers to adoption. There’s no better opportunity to celebrate the start of the adoption drive than at the 2025 Rose Parade®, alongside our shelter partner, Pasadena Humane, as we bring attention to the urgent need for pet adoption.”
The beginning of the year is a critical time for animal shelters nationwide, many of which are at or over capacity. Data from Shelter Animals Count’s 2024 Mid-Year Analysis shows that although intakes are lower than the previous year, animals are remaining in shelters for longer periods, leading to a rise in shelter populations.
“Historic trends from 2021 to 2023 show that the population balance in shelters—tracking the number of pets coming in versus leaving the shelter—follows a similar pattern each year,” said Tori Fugate, Director of Communications at Shelter Animals Count. “Hosting a ‘Welcome Home’ adoption event with Hill’s Pet Nutrition at the start of the year helps shelters proactively reduce their populations by finding homes for more pets early in the year. This creates vital space for the higher intake numbers that shelters typically experience in the spring, setting organizations up for greater success in managing their capacity.”
In an effort to alleviate the strain on shelters, Hill’s is teaming up with 13 shelters across the country to cover adoption fees up to $100 per dog or cat from Thursday, Jan. 2 to Sunday, Jan. 12, 2025.* To help newly adopted pets get a healthy start, Hill’s will also provide a free starter bag of Hill’s Science Diet and high-value coupons for their next bag (while supplies last).
Participating Hill’s Food, Shelter & Love partners include:
The SPCA of Texas is offering free adoptions for adult dogs and cats (those six months and over) and $50 adoptions for puppies and kittens (those under six months. Regular adoption fees are $75 for adults and $150 for puppies and kittens. All adoptions include spay or neuter surgery, microchip, rabies vaccination and tag (three months old+), distemper vaccination, kennel cough (Bordetella) vaccination, heartworm test (adults), heartworm preventative, free heartworm treatment if needed, free health exam within 14 days of the adoption thanks to VCA Animal Hospitals, follow-up support from SPCA of Texas, a starter bag of Hill’s Science Diet Dog Food and a temporary leash or carrier.
High-quality nutrition, combined with veterinary care and the love of shelter teams, helps shelter pets be happy, healthy and more adoptable. That’s why Hill’s Food, Shelter & Love program provides science-led nutrition to more than 1,000 North American shelters every day. In 2024, the shelter program surpassed a new milestone of 15 million pet adoptions supported since its inception in 2002.
“Thanks to our long-standing partnership with Hill’s Food, Shelter & Love program, we are able to provide the pets in our care with the high-quality nutrition they need to thrive while they wait for their new homes,” said Dia DuVernet, President & CEO of Pasadena Humane. “The ‘Welcome Home’ campaign is a shining example of Hill’s ongoing commitment to helping dogs and cats in shelters across the country. We are proud to partner with Hill’s to promote pet adoption, helping more pets find loving families during the 2025 Rose Parade® and throughout the new year.”
To learn more and find a participating shelter near you, visit hillspet.com/shelter.
*Hill’s Pet Nutrition will cover adoption fees up to $100 for up to 100 dog or cat adoptions at each participating shelter between January 1 and January 12, 2025.
About SPCA of Texas Founded in 1938, the SPCA of Texas is a 501(c)(3) non-profit animal welfare organization that operates two shelters, one spay/neuter clinic, one mobile adoptions vehicle and an animal rescue center, all located in Dallas and Ellis Counties, and maintains a team of animal cruelty investigators who rescue hundreds of animals from cruelty each year in North Texas counties. Moreover, the SPCA of Texas serves as an active resource center for an array of services that bring people and animals together to enrich each other’s lives.
The SPCA of Texas is not affiliated with any other entity and does not receive general operating funds from the City of Dallas, State of Texas, federal government or any other national humane organization. SPCA of Texas is dedicated to providing every animal exceptional care and a loving home. To learn more about the SPCA of Texas, visit spca.org.
About Hill’s Pet Nutrition Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.
About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 136th Rose Parade, themed “Best Day Ever!,” on Wednesday, January 1, 2025, followed by the College Football Playoff Quarterfinal at the 111th Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, like us on Facebook and follow us on Instagram and YouTube.
Contact: Ariana Brancato, ariana.brancato@vml.com
All the doggone news? Cute cat pictures? Ways you can get involved? You bet.
Share your email with us and we’ll fetch the latest for you.